Recoleta - La Casa del Waffle
As a creative duo, my sister and I took charge of the branding and communication for Recoleta and La Casa del Waffle.
brand & social media strategist
From the very beginning, we shaped Recoleta’s identity, crafting its branding and visual language to reflect its essence. Our work ranged from building the brand to creating organic content (I was also doing the photography) and running digital campaigns with a strong focus on growth and paid performance.
La Casa del Waffle, based in Guadalajara, is a well-established brand with over 20 years of history and 14 franchises across Jalisco.
We updated its branding with fresh graphic elements to keep it modern yet familiar. Beyond design, we planned and executed digital campaigns, created engaging content, and focused on growing the brand through organic, paid media and marketing activations.
