Marketing specialist
I loved this chapter of my career. Stanbroke had it all—cattle stations, beef brands, a butcher shop, and a restaurant. Each business unit had its own identity, yet everything felt seamlessly connected.
My role was to collaborate with the marketing team to develop the 203 brand, craft the launch strategy, and manage its social channels. At the same time, I worked with Peter Augustus, focusing on paid strategy and content creation to drive online sales. I also helped refine the brand purpose across Stanbroke’s digital presence.
Mission accomplished.
Stanbroke - Peter Augustus - The 203
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Stanbroke
Stanbroke is a premium supplier of Australian beef, specializing in high-marbling Wagyu for export to the Asian market. They own the land where their cattle are raised, the feedlots, and the processing plant where they produce their own brands for both export and the Australian market.
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Peter Augustus
A premium craft butcher with locations in Brisbane and the Gold Coast, along with an online store.
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The 203 Brisbane
One of Brisbane's most exclusive Italian steakhouse restaurants, this brand captures the rich Italian heritage of the Stanbroke family and showcases the finest Australian beef.